Shifting the Marketing Mindset: A Toolkit To Drive Sustainable Transformation

By Clara Millard Dereudre

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.

• Format: Hardcover
• Language: English
• ISBN: 103272806X
• ISBN13: 9781032728063
• Release Date: August 2024
• Publisher: Routledge
• Length: 122 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"