Start Up, Fifth Edition: An Entrepreneur's Guide to Launching and Managing a New Business

By William J. Stolze

Book Overview

Describes the characteristics of a successful entrepreneur, identifies the advantages and disadvantages of starting a business, and discusses marketing, business plans, financing, patents, and common... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1564144321
• ISBN13: 9781564144324
• Release Date: August 1999
• Publisher: Career Press
• Length: 288 Pages
• Weight: 0.79 lbs.
• Dimensions: 10.3" x 0.8" x 10.3"

Customer Reviews

Encouraging lessons from an entrepreneur veteran

Many of the startup books I've read lately are dry and cautious. While not very technical, I enjoyed this one because of its encouraging narrative, basic lessons and many real-life examples. As a veteran of four startups myself, I am continuously amazed at how most problems encountered in startups arise from very basic sources that should have been taken care of on day one and are obvious to everyone except those involved. Stolze has the good sense to document such basic ideas as "Pick a leader from day one" or "Know something about your potential market before launching a company." This is a good text to remind you of basics and also provides encouragement for those who may be initially afraid of taking the risks necessary to create their own startup.

Superb handbook for avoiding startup company mistakes!

This book provides an excellent road map for the budding entrepreneur. While the author clearly sets out rules of the road for success, he also is very forthright in describing the main pitfalls for a startup company.