Events Management: An International Approach

By Nicole Ferdinand and Paul James Kitchin

Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management.

Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.

Key features include:

An international approach, drawing on a wide range of cases from around the worldExtensive pedagogical features such as Diary of an Event ManagerA companion website offering a full Instructor′s Manual, PowerPoint slides, additional case studies and links to SAGE journal articles

This book is essential reading for all undergraduate and postgraduate students studying Events Management.

• Format: Hardcover
• Language: English
• ISBN: 0857022407
• ISBN13: 9780857022400
• Release Date: April 2012
• Publisher: Sage Publications Ltd
• Length: 376 Pages
• Weight: 1.85 lbs.
• Dimensions: 1.0" x 7.3" x 9.1"