Deep Stall: The Turbulent Story of Boeing Commercial Airplanes

By Philip K. Lawrence, David W Thornton, David W. Thornton

Book Overview

Boeing is one of the jewels in the US technology crown, but today US jobs are being exported abroad, with most of its aircraft program work based in Asia. Using Airbus as a comparison, Deep Stall utilizes the concept of strategic analysis to explain Boeing's decline and what can happen when a company places shareholder value over strategic value.

• Format: Hardcover
• Language: English
• ISBN: 0754646262
• ISBN13: 9780754646266
• Release Date: October 2005
• Publisher: Routledge
• Length: 172 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"