Consumer Behavior Knowledge for Effective Sports and Event Marketing

By Angeline Close

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415873584
• ISBN13: 9780415873581
• Release Date: November 2010
• Publisher: Routledge
• Length: 348 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"