Big in Asia: 25 Strategies for Business Success

By Charlotte Butler, Michael Backman, Charlotte Butler Michael Backman

Book Overview

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

• Format: Paperback
• Language: English
• ISBN: 0230000274
• ISBN13: 9780230000278
• Release Date: October 2002
• Publisher: Palgrave MacMillan
• Length: 339 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.0" x 6.4" x 9.2"

Customer Reviews

Asia for Outsiders...

Certainly plenty in this book to keep the new comer to Asia fascinated and on their toes but very much written for the "expat" manager ie Westerner relocating to Asia as a new kid in town. Not so frequent nowadays where Asia produces plenty of highly skilled experienced local managers with international experience.An entertaining and valuable read for those experienced in Asia as well as newcomers to this fascinating region.

Offers insights on Asia?s businesses

This book is rich source of insights and perspectives for anyone with a business interest in ASIA. This book gathers every aspect of business related issues and offers case studies. I highly recommend this book; especially as a tool for expatriate CEOs and Managers who are working or have plans to work in ASIA.