Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37

By Weipin Tsai

Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.

• Format: Hardcover
• Language: English
• ISBN: 023001982X
• ISBN13: 9780230019829
• Release Date: November 2009
• Publisher: Palgrave MacMillan
• Length: 249 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 5.6" x 8.5"