The Media of Mass Communication (10th Edition)

By John Vivian

Book Overview

For courses in Introduction to Mass Communication Help students see the impact of the media upon society and our daily lives The Media of Mass Communication encourages students to explore the latest... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0205693059
• ISBN13: 9780205693054
• Release Date: March 2010
• Publisher: Pearson
• Length: 504 Pages
• Weight: 2.34 lbs.
• Dimensions: 10.8" x 8.4" x 0.7"

Customer Reviews

History of Journalism

Vivian did a fine job introducing readers to the history of journalism and relating it to where journalism and mass media has come since those first days of covering the Civil War. Readers should be open minded and consider the ethics and history as they absorb the material for the full benefit of Vivian's work.

The Media of Mass Communication

The book was received just as it was described. Seller was easy to work with. Much cheaper than if I would have bought it from the bookstore on campus.

Low price, fast shipping, great service!

I bought this book over the weekend and got it on a Wednesday. I love how the expedited shipping is so cheap. The book was very inexpensive as well. It was a used book and I like how they described the exact condition of the book before I bought it so I knew what I was getting. There is also a feature that allowed me to look inside the book virtually.

Brand Spankin New

The book was in perfect condition, delivery was very fast, I got it just in time for my classes.

If You Have To Take A Class...

I'm using this book in an online class on mass communication and I have to admit that I actually enjoy reading this book. It covers every area of the media and its a very simple and informative read. 'Simple' used in this context means that I don't have to re-read a paragraph two or three times, just to make sense of what the author is trying to convey. The chapters are pretty short, and the book has lots of nice, bright pictures (that's my inner child speaking). Each chapter begins with stories about a media personality and that's always interesting. I end up saying "I didn't know that," a lot to myself. What I really like about the book is that its very up to the moment. It even mentions Janet Jackson's wardrobe malfunction. So, if you have to take a class, especially an online class, it's nice to have a textbook that's so user friendly.