Building India's Upstarts: A Bootstrapped Entrepreneur's Playbook for Success a Bootstrapped Entrepreneur's Playbook for Success Learn How to Build Pr

By R. Narasimhan

Unlike most entrepreneurship books that focus on venture-backed startups, this work examines the journey of creating sustainable, profitable companies through bootstrapping. What sets this book apart is its focus on "upstart" companies--traditional businesses that succeed through incremental innovations and operational excellence rather than disruptive technology. This represents a massive but often overlooked opportunity in India's growth story. With India's growing economy creating unprecedented opportunities for such businesses, this book fills a crucial gap in entrepreneurship literature focused on the Indian context.

• Format: Paperback
• Language: English
• ISBN: 0143479873
• ISBN13: 9780143479871
• Release Date: March 2026
• Publisher: Penguin Business
• Length: 248 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 5.4" x 7.9"