Unlocking Unicorn Secrets: Behind the Scenes of India's Billion-Dollar Start-Ups

By Kushal Lodha

In 2022, India, second only to the US, produced more unicorns than any other country in the world. Although ours is a vibrant ecosystem that encourages young minds to take the entrepreneurial plunge, the road ahead is full of pitfalls.

Unlocking Unicorn Secrets captures the entrepreneurial journeys of some of India's new-age founders and looks at the challenges they faced and how they overcame them. It covers themes such as developing an idea, building out the minimum viable product (MVP), finding a co-founder, setting up the founding team, raising funds and scaling the business, among others. Through primary research and a series of interviews conducted with the founders of these billion-dollar companies, the authors weave a narrative that is both accessible and informative.

The book is a manifestation of the authors' passion for inculcating the entrepreneurial mindset in our nation's youth, which they do masterfully, by illustrating the success stories of India's top unicorns.

• Format: Paperback
• Language: English
• ISBN: 0143461605
• ISBN13: 9780143461609
• Release Date: December 2023
• Publisher: Penguin/Business
• Length: 272 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.8" x 5.1" x 7.3"