Strategic Affiliate Marketing

By Simon Goldschmidt, S. Junghagen, U. Harris

Book Overview

Acts as a unique guide for both practitioners and academics on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet.

• Format: Paperback
• Language: English
• ISBN: 1845420217
• ISBN13: 9781845420215
• Release Date: September 2004
• Publisher: Edward Elgar Publishing
• Length: 192 Pages
• Weight: 0.70 lbs.
• Dimensions: 9.3" x 0.8" x 6.0"