Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition

By Dennis F. Herrick

Book Overview

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

• Format: Paperback
• Language: English
• ISBN: 0826351638
• ISBN13: 9780826351630
• Release Date: August 2012
• Publisher: Unm Press
• Length: 416 Pages
• Weight: 1.42 lbs.
• Dimensions: 1.1" x 5.9" x 8.9"