Consumer Research: Postcards From the Edge

By Darach Turley

Book Overview

This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.

• Format: Paperback
• Language: English
• ISBN: 0415173175
• ISBN13: 9780415173179
• Release Date: December 1997
• Publisher: Routledge
• Length: 428 Pages
• Weight: 1.31 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"