Most Popular Books
- What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
- Transforming Anxiety, Transcending Shame
- SIRFs Up - Catching the Next Wave in Marketing: The Story of How "Spend to Impact Response Functions" (SIRFS), Algorithms and Software Are Changing The Face of Marketing
- The AI Conundrum: Harnessing the Power of AI for Your Organization?Profitably and Safely
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