
Estimating the proportion of "always buy" and "never buy" consumers: a likelihood ratio test with sample size implications
$26.95

Marketing of Energy Conservation Services to Homeowners: A Direct Response Approach - Primary Source Edition
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On the reliability and predictive validity of purchase intention measures
$29.95

Sample size requirements for zero order models
$26.95

The Entropy Concept and the Hendry Partitioning Approach
$26.95

Structure of Repeat Buying for New Packaged Goods
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A Parsimonious Description of the Hendry System
$18.42

Measuring Influence in Organizational Purchase Decisions
$29.95