Estimating the proportion of "always buy" and "never buy" consumers: a likelihood ratio test with sample size implications
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Marketing of Energy Conservation Services to Homeowners: A Direct Response Approach - Primary Source Edition
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On the reliability and predictive validity of purchase intention measures
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Sample size requirements for zero order models
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The Entropy Concept and the Hendry Partitioning Approach
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Structure of Repeat Buying for New Packaged Goods
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A Parsimonious Description of the Hendry System
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Measuring Influence in Organizational Purchase Decisions
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