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Essentials of New Product Management
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Defensive strategy models: application and predictive test
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Competitive advertising and pricing in duopolies: the implications of relevant set-response analysis
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Direct Assessment of Consumer Utility Functions: Von Neumann-Morgenstern Utility Theory Applied to Marketing
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Numerical Methods for Nonlinear Engineering Models
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Aerocrane in Lots Operations
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Metrics to Value R&d: An Annotated Bibliography
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Applying Marketing Management: Four PC Simulations/With Disc
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