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Positioning: The Battle for Your Mind
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Differentiate or Die: Survival in Our Era of Killer Competition
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Marketing Warfare
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The Power of Simplicity: A management guide to cutting through the nonsense and doing things right
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The New Positioning
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
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Bottom-up Marketing
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Jack Trout on Strategy
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In Search of the Obvious: The Antidote for Today's Marketing Mess
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Big Brands, Big Trouble: Lessons Learned the Hard Way
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The Making of a Name: The Inside Story of the Brands We Buy
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A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
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The 22 Immutable Laws of Marketing in The Asia
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Zauberhafter Niederrhein.
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The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right (Chinese Edition)
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Marketing: em Busca do obvio
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Māketingu sensō : Zenbei no.1 māketā ga oshieru katsu tameno 4tsu no senjutsu
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Bottom-up marketing (Korean Edition)
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