Most Popular Books
- Marketing Resource Management: The noble art of getting things done in marketing. Efficiently.
- Marketing Resource Management; The noble art of getting things done in marketing. Efficiently.
- Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer centricity
- Hello $Firstname - Profiting from Personalization: AI Edition – How Generative AI Is Transforming Personalization at Scale
