C. Whan Park
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Books by C. Whan Park
Marketing Management
Out of Stock
Brand Admiration
$13.19 - $23.28
Brand Attachment: Construct, Consequences and Causes
Out of Stock
Brand Admiration: Building a Business People Love
Out of Stock
Involvement and Reference Group Influence
$98.46
Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
$96.88
Brand Strategy
$81.05
Role of Familiarity and Knowledge in Consumer Behavior
$99.40
Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
$82.08
Brand Strategy
$96.57
Decision-Making and Choice Decision
$79.73
Decision-Making and Choice Decision
$98.46
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