C. Whan Park
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Books by C. Whan Park
Marketing Management
Out of Stock
Brand Admiration
$10.99 - $23.06
Brand Attachment: Construct, Consequences and Causes
Out of Stock
Brand Admiration: Building a Business People Love
Out of Stock
Involvement and Reference Group Influence
$97.51
Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
$98.78
Brand Strategy
$80.28
Role of Familiarity and Knowledge in Consumer Behavior
$97.51
Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
$80.51
Brand Strategy
$97.51
Decision-Making and Choice Decision
$81.29
Decision-Making and Choice Decision
$97.51
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