
Decision Economics: Some Guidelines for Leaders
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Pricing strategies
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Cost-benefit analysis for executive decision making: The danger of plain common sense
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A basic approach to executive decision making
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Insights Into Pricing from Operations Research and Behavioral Science
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Pricing for marketing executives
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Economic principles and public issues
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Economic systems in action: The United States, the Soviet Union (with a section on China and Eastern Europe), the United Kingdom (Rinehart books on economic systems)
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Economics for the Citizen.
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Marketing Practices in the TV Set Industry
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