The World's Greatest Direct Mail Sales Letters

by Carol Nelson and Herschell Gordon Lewis

Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844235709
• ISBN13: 9780844235707
• Release Date: January 1996
• Publisher: McGraw-Hill/Contemporary
• Length: 467 Pages
• Weight: 3.70 lbs.
• Dimensions: 1.5" x 8.8" x 11.3"