Internet Direct Mail: The Complete Guide to Successful E-mail Marketing Campaigns

by Steve Roberts, Robert W. Bly, Michelle Feit

Direct marketing via the Internet is one of the best way to avoid high printing and mailing costs of traditional direct mail. From selecting products and offers to writing copy and incorporating rich... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0658001361
• ISBN13: 9780658001369
• Release Date: September 2000
• Publisher: McGraw-Hill
• Length: 337 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

Great book for a new marketing medium

Any book that Bob Bly is associated with is bound to be good--no, great! And this one is no exception.The author explores this new, exciting medium we call email and uncovers its powerful potential for direct response selling. It leads you through the basic techniques of marketing through email. What works and what doesn't. Most importantly, it steers you clear of potential pitfalls inherent in this new medium--like how to avoid spamming, etc..A great book on email marketing that is thorough, timely, and bound to become a classic in its field.

These Authors Know Their Stuff!

These authors know their stuff. They've been very instrumental in helping Ancestry.com grow to over 320,000 paid subscribers over the past 18 months. Email Marketing is now one of our largest sources of subscriptions. I recommend this book for both beginner and expert alike.

This is the definitive book on e-mail marketing

***** FIVE STARS***** Excellent..... If you are an executive looking for information on how email marketing will impact your business, you'll want to read this book. If you want to know how the pros are using email marketing buy this book. It details the differences between opt in permission based lists, and SPAM, and how to avoid the pitfalls that can literally kill your business. It comes complete with information on where you can find the best email lists and email marketing services in the business.It identifies the different types of copy, formatting, text Vs HTML, rich media, etc, and provides insight into which may be best for your business. I've been asking everyone about timing of our messages. No one was able to give me a clear answer that made any sense. This book gave me great insight into the time and day that is best for me to do my email transmissions... and the auothor's information produced immediate positive results for us.Aside from the practical knowledge, I also liked this book because the author's share the latest thinking about where this medium is going, and what steps to take today to make sure that your business reaps the rewards of the future.This book is not just for dot comers. I would strongly recommend this book to anyone involved in the sales and marketing of their company's products and services.This book is now the definitive resource on email marketing.

Important Work - These authors have nailed it!

This book makes for some very compelling reading. It is not often that I read a book that delivers the goods... but these authors have nailed it. It uses both traditional and dot com companies to illustrate ways any company can leverage the Internet to gain customers at substantially reduced costs. This book has everything you need to implement a successful e-mail campaign. From how to identify good email lists to how to create the right message. Including dos and don'ts, front-end tips and back end response analysis. Has just the right balance of technical and practical information. I am a marketing manager working for a 'Fortune 500' company. The information in this book cost me hundreds of thousands of dollars to find out. Some things are so important, I wish I thought of them myself or discovered them sooner. I can't wait to try some of these techniques out and see the effect on my next campaign. I am recommending this book to everyone I know. Buy it!

Best E-Mail Marketing Book In Print

I bought this book because I know the authors by reputation. My company was a traditional mail order company. We used to sell all of our products through our printed catalog. The Internet has changed all of that. Half our budget is now dedicated to e-mail marketing.I applied the Author's recommendations and saw my e-mail response rates take off. On the most recent campaign, I saw a 247% lift in response resulting from the use of just one of their techniques.The book is written in very clear and concise language. It's methodical and step-by-step method worked wonders for my company's program. I've read all the other books currently on the market, they just don't compare. If you're new to e-mail marketing or a serious pro, this book has information that you can put to use right away.The tips and tricks in creating an e-mail program were dead on. I especially liked the chapters on the type of products that can be sold via the Internet and the characteristics of a successful Internet Buyer. The "Multi-Mailing" idea alone was worth the price of the book.