What's Your Hook?: 26 creative ways to make your message stick

by Kevin Carroll

Book Overview

Inside this short and snappy book, you'll discover why companies such as Microsoft, GE, Heineken, Wrigley, Pitney Bowes and Chubb turn to Kevin Carroll to help their people become better presenters and speakers. Carroll, a former advertising executive, shows you how to weave in stories, analogies, surprising statistics, props and a whole lot more in order to make your message much more interesting, more persuasive and more memorable. (Like the time...

• Format: Paperback
• Language: English
• ISBN: 098196088X
• ISBN13: 9780981960883
• Release Date: March 2012
• Publisher: Carroll Communications
• Length: 130 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"