Varsity Green: A Behind the Scenes Look at Culture and Corruption in College Athletics

by Mark Yost

Book Overview

In Varsity Green, Mark Yost cuts through clich s and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president,...

• Format: Hardcover
• Language: English
• ISBN: 0804769699
• ISBN13: 9780804769693
• Release Date: December 2009
• Publisher: Stanford Economics and Finance
• Length: 208 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"