Unmarketing: Stop Marketing. Start Engaging.

by Scott Stratten

Book Overview

Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 047061787X
• ISBN13: 9780470617878
• Release Date: September 2010
• Publisher: John Wiley & Sons
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"