Unlocking Marketing

by David C. Needham

The Unlocking Business series offers a new kind of textbook for Business students in the first and second years of their degree.

Each title in the series provides:

- Strict coverage of the key knowledge, concepts and ideas in a lean, focused book, allowing the student to find what they want without ploughing through thousands of pages

- Carefully written text with case studies, exercises and seminar ideas woven through it to...

• Format: Paperback
• Language: English
• ISBN: 0340992263
• ISBN13: 9780340992265
• Release Date: December 2023
• Publisher: Routledge
• Length: 352 Pages