Unbranding: 100 Branding Lessons for the Age of Disruption

by Scott Stratten and Alison Stratten

Book Overview

UnBranding breaks through the noise of disruption.

We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships - from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.

With all the excitement of...

• Format: Hardcover
• Language: English
• ISBN: 1119417015
• ISBN13: 9781119417019
• Release Date: October 2017
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.3" x 6.3" x 9.1"