To what extent are Anglicisms essential in German print advertisements?: Analysis by the means of advertisements found in the German InStyle

by Helen Von Diergardt

Bachelor Thesis from the year 2018 in the subject Communications - Specialized communication, grade: 1,0, Vienna University of Economics and Business (Department for Foreign Languages), language: English, abstract: This thesis analyses both the omnipresence and importance of both Anglicisms in advertisement by assessing their extent for essentiality for German print advertisements. The fashion and lifestyle magazine InStyle was chosen as a representative...

• Format: Paperback
• Language: English
• ISBN: 3668795207
• ISBN13: 9783668795204
• Release Date: September 2018
• Publisher: Grin Verlag
• Length: 60 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"