George Plimpton is embarrassed. The noted amateur of odd sporting experience has lost one horseshoe match to George Bush, a match that was as much a test of wills as of skills. Now Bush has invited him back for a rematch. How to avoid humiliation the second time? What is that quality - we'll call it the X Factor - that all winners, from famous athletes to successful CEOs, seem to possess? Plimpton sets out to find it. The quest for this elusive ingredient...