The Trader Joe's Adventure: Turning a Unique Approach to Business Into a Retail and Cultural Phenomeon

by Len Lewis

Book Overview

Trader Joe's has turned the ultracompetitive world of U.S. grocery retailing on its ear. And it has had fun doing it. Since 1958, this independent-thinking company has grown from a small chain of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1419500139
• ISBN13: 9781419500138
• Release Date: September 2005
• Publisher: Dearborn Trade
• Length: 215 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.7" x 6.4" x 9.5"

Customer Reviews

Simply Outstanding!

What a great book--on two fronts. First, I have learned to love my local Trader Joe's even more. And second, it is an outstanding case study of an organization from whom information is almost impossible to gather. If you are in business, or shop at Trader Joe's, this book is a "must read!" Ed Rigsbee, CSP Author, "PartnerShift-How to Profit from the Partnering Trend"

Although not perfect it is the only thing out there!

Trader Joe's has become a part of the culture for those looking for upscale groceries. For those who want to understand how Trader Joe's has gotten in the psyche of the United States this is a great book. It is short and to the point talking about how Trader Joe's evolved and the strategies they used. It offers excellent business advice. The book is very well written and stays on task. If you are interested in the Trader Joe's experience or retail grocery in general this is the only book out there.

A 'must' for any who would uncover the rationale and strategies of a different kind of grocer

Grocery retailing is a most competitive world and may groceries fail - but Trader Joe's succeeds, despite the fact it never places items on sale, pays some of the highest wages in the industry, offers employees fine benefits, and avoids advertising. These methods would seem to fly in the face of common grocery strategies: so how do they do it? Supermarket industry journalist Len Lewis traces the success of Trader Joe's In The Trader Joe's Adventure from its beginnings 45 years ago to its current image as a grocery with unique products and bargains alike. A 'must' for any who would uncover the rationale and strategies of a different kind of grocer.

Excellent Guide to Delivering Great Customer Service

As a Trader Joe's fan and the owner of my own business, I was really looking forward to this book, both for the stories, and the lessons. I was not disappointed. This book is well edited and very easy to read. In addition to some great Trader Joe's stories, it has many lessons on business best practices from one of today's most unique and innovative retailers. I highly recommend it for all business people, as well as loyal Trader Joe's shoppers like me.

TJ's Adventure

While I thought the writing lacked some preofessionalism, the overall content of the book is a facinating story of differentiation in a commoditized industry. Small retailers in many industries, especially those that are in high commodity, low margin product, will find many valuable insights that are worth the price of the book.