The Superpollsters: How They Measure and Manipulate Public Opinion in America

by David W. Moore

Book Overview

On the eve of the 1992 presidential election, The Superpollsters: How They Measure and Manipulate Public Opinion in America takes a look at the people who tell us what we think. A public opinion... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1568580231
• ISBN13: 9781568580234
• Release Date: November 1995
• Publisher: Basic Books
• Length: 426 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 6.0" x 9.0"

Customer Reviews

Fascinating Historical and Behind-the-Scenes Look

I have read the original release, and I loved it. The opening chapter is boring, and could scare many readers away. Once I got past it however, I couldn't put it down. This book uncovers the mystery behind polling, and explains why it is so accurate, and how the process came to be that way. It also shows how a wrong interpretation can throw the entire prediction out the window, and the damage to credibility that causes. I would strongly recommend this book to anyone.