The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

by Gerry McGovern

Book Overview

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver...

• Format: Paperback
• Language: English
• ISBN: 1408114429
• ISBN13: 9781408114421
• Release Date: July 2010
• Publisher: Continnuum-3PL
• Length: 224 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.6" x 9.1"