The Sport Business Future

by Aaron Smith, Hans Westerbeek, Aaron C.T. Smith

Book Overview

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future, written by experts in the area, is a contentious but influential contribution to debates about sport, business...

• Format: Hardcover
• Language: English
• ISBN: 140391267X
• ISBN13: 9781403912671
• Release Date: June 2004
• Publisher: Palgrave MacMillan
• Length: 210 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.7" x 6.2" x 9.6"