The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

by Michael J. Moore

Book Overview

Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0521123453
• ISBN13: 9780521123457
• Release Date: November 2009
• Publisher: Cambridge University Press
• Length: 328 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"