The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

by Kalle Lyytinen, Michael T. Fisher, Martin Abbott

Book Overview

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

• Format: Paperback
• Language: English
• ISBN: 1349467790
• ISBN13: 9781349467792
• Release Date: January 2014
• Publisher: Palgrave MacMillan
• Length: 192 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"