The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding (16pt Large Print Edition)

by Jacquelyn Ottman

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to ''sell the earth'' - instead they're promoting the value their products provide: better health, superior performance, good taste, cost - effectiveness, or simply convenience. This central emphasis on primary benefits...

• Format: Paperback
• Language: English
• ISBN: 0369371127
• ISBN13: 9780369371126
• Release Date: August 2011
• Publisher: ReadHowYouWant
• Length: 680 Pages
• Weight: 1.86 lbs.
• Dimensions: 1.7" x 6.1" x 9.2"