The New Public: Professional Communication and the Means of Social Influence

by Leon H. Mayhew

Book Overview

Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a New Public, subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory that bridges Talcott Parsons and J?rgen Habermas. He concludes that the present...

• Format: Paperback
• Language: English
• ISBN: 0521484936
• ISBN13: 9780521484930
• Release Date: September 1997
• Publisher: Cambridge University Press
• Length: 348 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.9" x 6.2" x 9.0"