The New Penguin Business Dictionary

by Graham Bannock, Evan Davis, Mark Uncles, et al.

This brand new dictionary is the ideal handbook for everyone with an interest in the world of business. Whether you are studying or are already at work, you will need to get to grips with the mass of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0140513779
• ISBN13: 9780140513776
• Release Date: July 2003
• Publisher: Penguin Group
• Length: 392 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.8" x 5.1" x 7.8"

Customer Reviews

The definition of useful: The New Penguin Dictionary of Business

This compact handbook contains business information of all sorts, and is nearly as entrancing to read as a novel. We find biographical notes, financial concepts, marketing terms, historical events and even psychological theories ('cognitive dissonance,' 'the hierarchy of needs,' among others). The writers have accomplished the miraculous: brief, accurate and memorable essays on the central concepts of business in the modern age. Keep it close at hand, read it on the train, quote it-- people will think you're a genius.