The Marketing Plan Handbook

by Alexander Chernev

Book Overview

Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, "The Marketing Plan Handbook" outlines a comprehensive, step-by-step approach to crafting... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1936572028
• ISBN13: 9781936572021
• Release Date: September 2011
• Publisher: Cerebellum Press
• Length: 156 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.3" x 7.5" x 9.3"