The Marketing Attitude: Insights That Help You Build a Worthy Business

by Marcia Yudkin

Happily Create Customers for Keeps If marketing is the art of creating a customer, sustainable marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the rarely discussed assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

Drawing upon her 30 years of business successes and mistakes, creative marketing...

• Format: Paperback
• Language: English
• ISBN: 0971640742
• ISBN13: 9780971640740
• Release Date: January 2011
• Publisher: Creative Ways Publishing
• Length: 186 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"