The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments

by Michael Dunn

Book Overview

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 078799832X
• ISBN13: 9780787998325
• Release Date: March 2009
• Publisher: Jossey-Bass
• Length: 450 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.7" x 6.1" x 9.1"