The Language of Trust: Selling Ideas in a World of Skeptics

by Scott West, Michael Maslansky, Gary DeMoss

Book Overview

What to say, how to say it, and why it matters- communicating with authority and honesty in an age of mistrust. Still struggling through the financial crisis that began in 2008, consumers aren't... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0735204756
• ISBN13: 9780735204751
• Release Date: May 2010
• Publisher: Prentice Hall Press
• Length: 265 Pages
• Weight: 0.94 lbs.
• Dimensions: 1.0" x 5.8" x 8.5"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher