The Joyless Economy: The Psychology of Human Satisfaction and Consumer Dissatisfaction

by Tibor Scitovsky

Book Overview

When this classic work was first published in 1976, its central tenet--more is not necessarily better--placed it in direct conflict with mainstream thought in economics. Within a few years, however, this apparently paradoxical claim was gaining wide acceptance. Scitovsky's ground-breaking book was the first to apply theories of behaviorist psychology to questions of consumer behavior and to do so in accessible, non-technical language. Setting out...

• Format: Paperback
• Language: English
• ISBN: 0195021835
• ISBN13: 9780195021837
• Release Date: April 1977
• Publisher: Oxford University Press, USA
• Length: 328 Pages
• Weight: 0.75 lbs.