The Handbook of Strategic Public Relations and Integrated Communications

by Clarke L. Caywood

Book Overview

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications "The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0786311312
• ISBN13: 9780786311316
• Release Date: May 1997
• Publisher: McGraw-Hill
• Length: 574 Pages
• Weight: 2.55 lbs.
• Dimensions: 1.3" x 7.3" x 10.4"

Customer Reviews

The Handbook of Strategic Public Relations and Integrated Communications

I think this is one of the most comprehensive and cientific book on Public Relations and communications. As a practical PR professional I have learned through this book from the ABCs of PR to some of the most advanced subjects on PR and communications. It has been very relevant for me to have the historical background of PR in order to understand the fundamentals of my professional practice as well as to become concious of the breath of the PR and communications application to business and government.

The nature of change

A fantastic overall look at the history of public relations. This book looks indepth at public relations as well as the more recent developments of issues and cris management.

Wide-Ranging and Super Informative

The Handbook of Strategic Public Relations and Integrated Communications is a thorough piece of work that covers the entire gamut of the public relations industry, from dealing with clients to dealing with the media, from crises to working with marketing.An extremely useful guide, it is not quite as up-to-date with the latest in the technological age. For that, Michael Levine's Guerrilla PR: Wired is an excellent supplement. Not as wide-ranging as the Handbook, Guerrilla PR: Wired zeroes in on cost-effective public relations strategies and tactics.The Handbook of Effective Public Relations and Integrated Communications has numerous well-respected members in the public relations and marketing fields contributing their wisdom and experience, letting everyone know what the higher ranking people have learned, the tools to success.

A GREAT BOOK FOR EVERYONE IN THE BUSINESS

The Handbook of Strategic Public Relation & Integrated Communications gives simple and understanding examples for every chapter; It even explains the historical background of public relations which helps a lot to understand the evolution of the PR industry.The book describes, in a superficial but clear way, every activity in the PR business; From investor relations to crisis management, The Handbook of Strategic Public Relation & Integrated Communications will give the basics for the PR profession.

Excellent resource for new and experienced practitionners!

The Handbook of Strategic Public Relations & Integrated Communications is an excellent resource for both new and experienced PR and communications professionals. You will love it for: the concrete and practical real-world (and all over the world) examples, the original and implementable guidelines and tips, the explanations of the theory (without being too theoretical!), and the thoughtful analysis of future trends by highly respected professionals and academics. If you don't have time to take a course, then read this book!