The Franchise Era: Managing Media in the Digital Economy

Book Overview

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across...

• Format: Hardcover
• Language: English
• ISBN: 1474419224
• ISBN13: 9781474419222
• Release Date: April 2019
• Publisher: Edinburgh University Press
• Length: 336 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.9" x 6.2" x 9.2"