The Flight of the Creative Class: The New Global Competition for Talent

by Richard Florida

Book Overview

The most valued workers today are what the economist Richard Florida calls the Creative Class, skilled individuals ranging from money managers to make-up artists, software programmers to steady-cam... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0060756918
• Release Date: February 2007
• Publisher: Harper Business
• Length: 352 Pages
• Weight: 0.88 lbs.
• Dimensions: 9.0" x 0.9" x 6.0"

Customer Reviews

Must read

Even before finishing this book, I began recommending to all my friends at least to read it, even if they are not inclined to buy it. Now, after I finished it, I became even more convinced that everybody who is interested in economics, current affairs or just in reading some thought provoking book, should read "the Flight of creative class ". In this book, Florida continues to develop the idea that the growth of national, regional or city's economy is defined by its ability to attract and retain the members of creative class. His "Three T" theory (Talant, Technology, Tolerance) includes one component that does not exist in classic works on economic growth - tolerance. According to Florida, this component is the absolute prerequisite for everything else. All those ideas, together with supporting research, you can also find in his previous book "The rise of creative class". But while the first book made me to nod in agreement, the second one made me gasp. What's the difference? In this book, Florida adds an international dimension and explains the reasons behind US economics losing its competitive advantage - which for years was based on America's ability to attract and retain the most talented people in the world. Even though most of us would agree - on the common sense level - that this ability is degrading, the amount of supporting evidence provided in the book is amazing. It includes both statistical data and some real life stories (which make the book more readable for the average reader like myself). In addition, Florida analyzes many related issues and provides very actionable plan ... not sure if it is realistic, provided that for its implementation the politicians will have to check their egos at the door! And this is another point, which makes this book really unique in the modern times: Florida does not take political sides; he objectively analyses both parties' programs and point of view... but honestly, I was not even able to guess where his vote went on the last election. One of the best and most interesting for me chapters is the one, where Florida analyzes the role of immigrants in the economic growth. I did not know, for example, that 5 out of ten richest people in the history of America were immigrants... and this is just top of the top of the iceberg. Obviously, there are some points where I don't buy Florida's arguments. To begin with, you have to be really careful with his definitions before you become totally impressed by the stats. For example, if the definition of creative class includes managers , and the contribution of each class is measured by their salary...well, isn't it obvious that the "contribution" of creative class is higher than their relative percentage? This is, however, minor. The bigger issue for me is... well, I live in Toronto, one of these international creative centres phraised by Florida. While I agree with him in respect to the level of tolerance in Toronto as compared to US, I still wish to see Tor

Fascinating discussion of creativity's economic importance

This book is an extension of Florida's "Creativity Thesis" from his earlier book (although this work certainly stands on its own). His primary theme is that a new economic category has begun to dominate our society in a challenging way: the "creative class," a broad term defining those who work in idea-based jobs. It doesn't mean merely artists and musicians but encompasses lawyers, scientists, and others that consult, advise, invent, etc. This group is fast becoming a critical part of any region's economic success, and Florida attempts to sort out the consequences. Importantly, for success a city must have more than job availability. To attract the creative types a city must offer diversity and lifestyle opportunity too -- a thesis I find humane and reasonable. Cities must provide fulfillment, as well as dollars. Florida argues that the United States must now compete globally for talent in order to succeed. We are currently failing, he argues, by limiting opportunities for immigrants which are the key to diversity and economic drive. Florida's is not a gloom and doom image, but a suggestion that the playing field is leveling -- although the US currently has an important advantage of having vibrant, connected and exciting cities to attract creative talent. Florida's boldest argument in political terms is the importance of immigration. Immigration is the lifeblood of a creative economy, and Florida notes that immigration is important both in its quantity and its diversity. Immigrants from varied countries will add to the creativity the new economy requires. The current drop in immigration alarms Florida; immigrants must make up, for example, the shortfall in current science research by that of American citizens. This interchange of immigrants benefits all: this is not merely about the US succeeding but the benefits economies and expertise of home countries too. Florida's examples are varied and sometimes surprising. His emphasis on the paramount importance of education explains why Ireland succeeds while Italy languishes. Successful cities such as San Francisco and Seattle provide the elements of 1. technology, 2, talent, 3. diversity he sees necessary for the right creative mix. Curiously New York City is absent from much of his discussion. He notes that due to lack of a creative element to their economy, China and India are not the future of economic development. On the downside, Florida warns that the creative economy has losing cities too, and has the consequence of stratifying an economy to extremes of wealth and poverty, such as St. Louis, Detroit, and Buffalo. Although this is an excellent book, as a nitpicky complaint I would add that the charts Florida uses -- 2d information drawn as a 3d aspect -- are cheesy and flawed, as presenting 2d information in perspectival view visually exaggerates the force of charted information. The arguments are interesting enough with this ridiculous razzle-dazzle.

A hopeful vision for the future

RF has written an excellent followup to his first book. His concept that the U.S. is suffering a "brain drain" has been discussed pretty thoroughly by other reviewers, so I won't rehash it, other than to say that I think he's right on the button. The title, in fact, reflects only part of the story: what I found most stimulating about the book is his suggestions for the future. I think that his recommendations about education are excellent. He does NOT say that a college education is a necessary prerequisite for prosperity; rather, he points out that the present U.S. educational system doesn't foster (and indeed squelches) the creativity, flexibility, and initiative that students need to succeed in today's volatile economy. While training a nation of workplace drones and mindless consumers might have been expedient in the age of large factories, it's counterproductive today and represents an immense waste of human abilities, especially if we're losing the influx of immigrant talent and ambition that has fueled our economy up to now. (Current educational reforms, e.g., No Student Left Behind, are a step backwards in their focus on rote memorization and standardized tests; the aim appears to be to create easily measurable results to make a political point.) It's noteworthy that RF doesn't take sides politically: while he bewails the political climate that has led to the "flight of the creative class," he also deplores the increased polarization of the major parties, which has more to do with Washington power politics than with voters' actual beliefs. (He's right about that: it's a pity that the "purple America" map from the 2004 election reproduced so poorly in the book, because it makes the important point that we're not nearly as divided a nation as we're made out to be.) He faults the Republicans for being wedded to old-money industries such as oil, but faults the Democrats equally for buying into the nineteenth-century business model by catering to unions. And both parties have failed equally in recognizing what truly drives the U.S. economy (hint to some previous reviewers: it's not just money). As for the commonly expressed criticism that RF is glorifying an effete, self-centered "creative class" while ignoring the unwashed masses, do the math: these people prospered economically not because they inherited money, but because they WORKED FOR IT. Regional success stories such as Silicon Valley and Seattle were built, not by trust-fund babies (or, for that matter, on Enron-style accounting), but by people who committed themselves passionately to a project, took financial risks, and worked long hours. His suggestions in the later sections of the book have to do, not with keeping the "creative class" exclusive, but with improving both the work environment and the educational system so that the rest of society can draw upon their own creativity to achieve the same personal and financial success.

Stirs up dialogue, read it to take part!

Here's a thought...those who have extremely negative reactions to this book may actually be a part of the challenge facing us all, from corporate management to community leaders. Perhaps many of us are too close to and protective of our own narrow "dots" to connect the dots of the bigger picture. If you read Florida's book with an open mind and the confidence to challenge your patterns and perceptions, you realize that he dares himself and others from many realms to see the wider ripples in our global pond. I work with a group of employers and community leaders facing the real issues this book addresses. The best part about Florida's work is that while each of our individual corporate or community members may find certain `dot connections' in the books they may question, they all have been energized by the ideas which stimulate a more comprehensive dialogue. Don't rely on any one review - rely on your intuition... if people are so passionate in responding to the book, it is worth reading...especially if you are a critical thinker yourself. It is not about separating classes further or offering one complete solution for our economic future. It actually gives you interesting material and exercise for your brain to come up with solutions which apply to your own corporations and communities. Engaging more sectors to work together is a solid step, just as a successful leadership team in any organization includes people with very different talents. This is where new solutions are born, and where the broad appeal of Florida's work is having a tangible impact.

Wish I'd written this book

This book sounds like the topics discussed in my house. I have been saddened to watch the America that I learned about as a child, the world's "greatest country", an icon of freedom and diversity, disintegrate before my eyes through my life. I have been thinking about moving to another country for several years, and my determination to do so has only increased with time. This book has confirmed that I am not alone. If we didn't have the wave of geniuses coming to America during WWII, this country would not be what it is today. And if we, as a nation, take a reactionary stance and let fear prevent us from moving forward into the future, we will loose whatever edge we have. As the review above says, "This brain drain is... in large part driven by our demise as an open, tolerant society." We cannot allow reactionary attitudes, bigotry, and sexism to rise from the dust and take over our country. I don't have children, so I'll just move somewhere that is more comfortable to me. But those of you with kids should be seriously thinking about what kind of future you want to build for your children.