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Hardcover The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Book

ISBN: 1118077555

ISBN13: 9781118077559

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

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Format: Hardcover

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Book Overview

It's a new era of business and consumerism--and you play a role in defining it

Today's biggest trends--the mobile web, social media, real-time--have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.

"To be successful in business, you need to see what others don't. Start with...

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