The Electronic Media: An Introduction to the Profession

by Peter B. Orlik and Peter B. Orlick

An introduction to the fields of broadcasting, cable and satellite systems. It provides an operational and technical history of the broadcast industries and discusses the creative, facilitative, directive and regulatory functions of the electronic media industries.

• Format: Hardcover
• Language: English
• ISBN: 0205130321
• ISBN13: 9780205130320
• Release Date: November 1991
• Publisher: Allyn & Bacon
• Length: 491 Pages
• Weight: 2.07 lbs.
• Dimensions: 1.0" x 7.7" x 9.5"

Customer Reviews

Excellent Introduction to the Profession

Dr. Orlik successfully accomplishes the objectives of this book as it provides a thorough overview of the various positions available to students seeking to enter the field of broadcasting. The fifteen chapters are divided into four sections, covering; 1) the big picture 2) chronicles 3) professional perspectives and 4) sneak preview. In the first section, an overview is provided as readers are taken on a broad tour of what exists. Technical aspects are included.The second section of the book places the industry in a chronological context. It describes the inventors and their contributions to the field of electronic media.In section three the various functions found in media organizations is presented. In this and every section the inserts with media professionals is a particularly useful source of information for readers.The final section deals will making the transition from student to media professional. It gives inside information on how to successfully land a job in media work.I have used this book as a textbook and recommend it to anyone interested in entering the field of broadcasting.