While hundreds of other books have since been publishedexplaining sex from an evolutionary perspective, this one remains afine effort for a general audience. For a scientist, Wilson's has a bit of a dirty mind, which adds to the fun. What is the Coolidge Effect? Yes, it's named after President Coolidge. He and his wife were visiting an experimental farm and his wife was shown the rooster. "How many times does he perform his roosterly duty each day?" Mrs. C. asked. "Dozens," she was told. "Tell that to the President when he comes to this part of the tour," she said. The President later visited came to the rooster's roost, and was duly informed. "With the same hen each time?" he asked. "No, with a different hen each time." He paused, then said, "Tell that to Mrs. Coolidge." Steve Sailer
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