Business Strategy Game Player's Package V7.20 (Manual, Download Code Sticker & CD)

by Arthur A. Thompson Jr. and Gregory J. Stappenbeck

Book Overview

Teaches students about risk-taking by helping them plot their competitive strategies. This book also provides practice in reading the signs of industry change, spotting market opportunities,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072820098
• ISBN13: 9780072820096
• Release Date: February 2002
• Publisher: Irwin/McGraw-Hill
• Weight: 0.65 lbs.
• Dimensions: 0.2" x 8.3" x 10.7"

Customer Reviews

greater practice method in real business world...

it's awesome...just try then evaluate your ability in the complex business world..

A Very Useful Tool

I have used The Business Strategy Game (BSG) for almost ten years and have seen its technical aspects improve in very significant ways. As far as I am concerned, BSG is quite good technically. The main reason for using this game is to teach strategy, not computer gamesmanship. BSG serves that purpose very well. It is complex in terms of the number and types of decisions to be made, but has a simple product (athletic shoes) that students can relate to and understand. (I have evaluated Capstone and believe that it is unnecessarily complex for my needs.) I use BSG as a supplement to an undergraduate Strategic Management course, so I want something that teaches strategy and the implications of one's strategic decisions, without having too much complexity that can get in the way. BSG does that very well. I think it deserves its position as the #1 strategy computer simulation.